Everything You Need To Know About PRIME: The Drink Brand That's Taken It's Market By Storm

erhaps you've heard of the ever-so-popular drink brand PRIME, founded by YouTube influencers Logan Paul and JJ (YouTuber name KSI).

If you're not sure what it is, go to any local supermarket on opening and witness floods of young teens racing to get the limited PRIME stock.

But why has PRIME been so successful?

Our latest blog explores the drinks brands' success and what we can do to learn from them.

Please note that there is a trigger warning with this post, as it contains small mentions of calorie counting.

Innovation and Differentiation

When we look at PRIME's success, it is clear it can be attributed back to innovation and differentiation in the crowded beverage market.

Logan and JJ introduced a unique line of drinks that claim to combine functional ingredients with natural flavours, setting itself apart from traditional energy drinks.

PRIME also offers a range of flavours and formulations to cater to different tastes and needs, such as its energy, relaxation, and hydration drinks.

Health and Wellness Trends

The brand's focus on health and wellness trends has contributed to its popularity.

Consumers in this space are constantly seeking healthier drink options, so PRIME's natural ingredients, along with its low sugar and calorie content, align with its audience's needs.

Influencer Marketing and Brand Ambassadors

There's an undeniable genius behind PRIME's marketing strategy. Naturally having Logan and JJ as the face of the brand, with a combined following of MILLIONS, means the brand's name is out there and automatically has its fans.

The brand has also partnered with other influencers and brand ambassadors to promote its products, such as fitness personalities, athletes, and celebrities who align with its values and target audience. 

To name a few, PRIME have become the official sponsors of and have partnered with Arsenal and UFC, making big waves in the sports space. The success of their partnerships have meant Paul and KSI even became the first YouTube creators to have a an ad appear in the Super Bowl. 

This strategy has helped PRIME to reach a wider audience and build credibility and trust amongst its consumers.

So much so, they’re very limited stock drops sell out in seconds, with youths queuing outside of popular super markets to try and get their favourite flavour of PRIME. 

Smaller more local businesses are trying to get their hands on the stock also. ‘Wakey Wines’ have gone viral for their TikTok content showcasing the stock they are selling to desperate tweens who were unable to get their hands on the stock. The shop seller has hiked his prices to unreasonable amounts to try and profit off of the hype, which is one of the reasons the content has gone so viral. 

Overall, PRIME's success can be attributed to its uniqueness, influencer marketing strategies, and how well they know their audience. These factors have helped PRIME to establish itself as a leading drink brand and gain a loyal following of consumers who appreciate its products and values.