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  • Writer's pictureMegan O'Brien

3 Reasons Why Taylor Swift Is A Marketing Mastermind

Updated: Dec 16, 2023


Taylor Swift from the Eras Tour performing 'the man' - Taylor Swift marketing genius

Taylor Swift has a Genius Marketing Strategy


Call us biased, but we think Taylor Swift is a genius.


Swift has proven time after time why she is a true marketing genius, creating her brand into a cultural phenomenon.


We've broken down three reasons why she deserves to be recognised as the maestro of modern marketing in music (try saying that three times fast).

 

She's Built A Genuine Community


There's no fan base more dedicated than the Swiftie fan base. Taylor Swift has mastered the art of audience engagement. From way back in the day when she used to reply to her fans on Tumblr, to engaging with her fans on TikTok, she knows how to leverage the social media platforms her audience is on to directly connect with them.


Top Tip: Learn who your audience is and where they are and what makes them tick. Remember you are engaging with real people! So treat them as such


But it's not just behind a screen that Swift nails her fan engagement. When it comes to face-to-face experiences, Taylor has it nailed. Secret listening parties meet and greets and crowd participation at her shows. These are all ways she creates unique experiences for her fans.


She's Adaptable 


The Era's tour was built around Taylor Swift's versatility. The 'Midnights' artist has successfully navigated genre shifts, experimenting with new sounds that still resonate with her fan base. Every release she reinvents her image to ensure her brand remains, fresh, relevant and most importantly ever-evolving. 


Top Tip: Don't be afraid to switch it up. Change is positive and required to stay relevant and ahead of the curve.


Not only have we seen adaptations to Swift's brand, but also to the industry landscape she sets herself in, adapting to new streaming platforms, social media channels and more, so her music can reach wider audiences.


She Creates Anticipation with Her Releases


In an old interview with Jimmy Fallon, Taylor fesses at the cryptic hints she's been dropping in her music since her first release. These clues have grown from adding capital letters that spell out clues to who her music is about to now where we get music video Easter eggs and video hints. It leaves fans guessing and talking about her next release until the launch. It generates buzz and anticipation.


Top Tip: Build excitement before a drop, create a need for your audience and play on that.


Taylor Swift's marketing genius is a testament to not only her insane talent but her business acumen. 


Her ability to connect with her fan base, seamlessly change her brand and surprise her audience sets her apart as being of the most influential artists of our generation. As we continue to witness her remarkable journey, there's one thing we know for sure, is that she's a marketing mastermind. 

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