THE CHALLENGE
WITH NO WEBSITE, NO PRIOR MARKETING AND NO KNOWLEDGE OF SOCIAL, THE VICTORIA GRAZING COMPANY NEEDED TO GET THEMSELVES OUT THERE. THEY CAME TO US LOOKING TO LAUNCH THEIR BUSINESS ENTIRELY ON INSTAGRAM AND THIS WAS TO BE THEIR MAIN SOURCE OF LEADS.
THE SOLUTION
WE LAUNCHED THE VICTORIA GRAZING COMPANY, WITH HIGH-QUALITY IMAGERY, SHOWCASING THEIR PRODUCT, AND CREATING A STRATEGY THAT ENSURED A CLEAR JOURNEY FOR A POTENTIAL CLIENT FROM DISCOVERY, TO NURTURE, TO CONVERSION VIA THE ENQUIRY FORM LINK IN THE BIO. THIS CLIENT HAS NOW BEEN ABLE TO GO PART-TIME AT THEIR CORPORATE JOB TO ALLOW MORE COMMITMENT TO THEIR BUSINESS, THANKS TO THE SUCCESS OF THE SOCIAL MEDIA ACTIVITY, AND NOW HAVE A MONTH WAITING LIST FOR THEIR SERVICES.
BEING SOMEONE WHO IS A BIT OF A TECHNOPHOBE, MY ONE STRUGGLE WHEN I SET UP MY BUSINESS WAS HOW I WOULD MANAGE MY SOCIAL MEDIA ACCOUNTS. WITH IT BEING SUCH AN IMPORTANT ASPECT OF REACHING CLIENTS I KNEW I’D NEED SOME HELP IN THIS AREA. ATHENA HAS BEEN A GODSEND IN MANAGING MY ACCOUNTS. I’VE BEEN ABLE TO GROW MY BUSINESS SUCCESSFULLY WITH THEIR HELP AND WITHOUT ANY ADDED STRESS FOR MYSELF. THEY ARE INCREDIBLY KNOWLEDGEABLE AND NOTHING IS TOO MUCH TROUBLE. I CANNOT RECOMMEND THEM ENOUGH. IF LIKE ME YOU EITHER DON’T HAVE A CLUE OR HAVE THE TIME ATHENA IS FOR YOU.