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The Athena Social Agency blog is your go-to source for the latest news and insights on social media marketing and content creation. Our team of experts is passionate about helping businesses succeed online and they are dedicated to providing valuable content to our readers. From trends and updates to tips and best practices, we cover it all. Stay up to date with the latest in social media and content by following our blog.
Megan O'Brien
Apr 28, 20242 min read
Protecting your mental wellbeing on social media
As a social media agency we believe it is equally important to disconnect as it is to connect. Social media platforms present a complex land
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Megan O'Brien
Feb 25, 20244 min read
Easy Ways To Increase Your Engagement On Instagram
Instagram has one of the most frustrating algorithms at the moment. Engagement rates have dropped on Instagram and are benchmarked at around
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Megan O'Brien
Jan 3, 20243 min read
Social Media Trends For 2024: 6 Predictions From Industry Experts
As 2023 comes to a close, and we begin 2024, we start to look at where social media could go this year. From the popularity and growth of...
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Megan O'Brien
Oct 31, 20232 min read
Pepsi's Biggest Marketing Mistake
Back in 2017, Pepsi partnered with supermodel and Kar-Jenner, Kendall Jenner, to create a marketing campaign which quickly crumbled both...
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Megan O'Brien
Oct 8, 20232 min read
The Best Time To Post On Instagram (Where to Find + How to Utilise)
Sorry to tell you, but Googling 'best times to post on Instagram' isn't going to work. Instagram have custom analytics that tells you the...
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Megan O'Brien
Jun 19, 20232 min read
Steal Olivia Rodrigo's Marketing Strategy
If you don’t already know, Olivia Rodrigo is the loveable 18-year-old whose stardom began with Disney’s High School Musical The Musical...
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Megan O'Brien
Jun 15, 20232 min read
3 Reasons Why Taylor Swift Is A Marketing Mastermind
Taylor Swift has a Genius Marketing Strategy Call us biased, but we think Taylor Swift is a genius. Swift has proven time after time why...
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Megan O'Brien
Jun 14, 20233 min read
3 Examples of Music Marketing Strategies
The music industry has changed immensely over the years. Releasing music today is so much more than just a song or an album. There’s a...
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Megan O'Brien
Jun 9, 20232 min read
Everything You Need To Know About PRIME: The Drink Brand That's Taken It's Market By Storm
erhaps you've heard of the ever-so-popular drink brand PRIME, founded by YouTube influencers Logan Paul and JJ (YouTuber name KSI). If...
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![Inspiring Covid-19 Marketing Campaigns [With Examples]](https://static.wixstatic.com/media/nsplsh_ef2f94ab66a64eb8bc3c18f4cf971cd4~mv2.jpg/v1/fill/w_1220,h_916,fp_0.50_0.50,q_90,enc_auto/nsplsh_ef2f94ab66a64eb8bc3c18f4cf971cd4~mv2.jpg)
Megan O'Brien
Jun 6, 20232 min read
Inspiring Covid-19 Marketing Campaigns [With Examples]
Advertising through one of the most difficult and strangest periods we’ve had to face wasn’t easy. Some brands really reacted quickly and...
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Megan O'Brien
Jun 1, 20234 min read
Land Your First Internship With No Experience
Internships can be a vital step into your dream career. There’s little guidance out there for those trying to get their foot in the door....
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Megan O'Brien
May 15, 20234 min read
A Guide To Instagram For Businesses
Social media has a sole purpose. Simply to connect. From a business perspective, we will use social media to connect with customers....
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Megan O'Brien
May 14, 20233 min read
Starting A Podcast: A Step-By-Step Guide
With over 850,000 active podcasts in the world right now, with a 300,000 increase since 2018 (according to Apple at WWDC) now more than...
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Megan O'Brien
May 14, 20234 min read
Using Video Marketing To Build Your Brand
Learn more about the importance of video marketing and how you can use it to build your brand.
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Megan O'Brien
May 12, 20233 min read
5 Social Media Platforms To Prioritise in 2023
According to statista.com, worldwide social media consumption as of March 2020, is up over 40%. With such social consumption, brands must...
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