ATHENA
search-first marketing agency
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Your customers are already telling you exactly what they want. through what they’re searching for and the way they behave online. A search-first approach means we tap into that behaviour before we create a single post, ad, or webpage.
Most agencies post for the sake of posting. We post with purpose, using real-time search behaviour to guide creative decisions. That means your social media, website, and ads aren’t just “present” online they’re positioned to perform.
Search-first
Our
Approach
BOOK A CALL
HERE'S HOW WE DO IT
Discovery
We start where your customers already are searching. Using SEO tools and social trend analysis, we uncover the keywords, conversations, and content your audience is actively engaging with on Google, Instagram, TikTok, Pinterest, and beyond.
The Athena Framework
Most agencies chase trends. We chase intent. The Athena Framework, our core principles, represent how we take your brand from overlooked to being unforgettable, using the same strategies powering the businesses you aspire to.
Strategy
We build a data driven roadmap that connects every touchpoint in your funnel. Every post, ad, and web page is designed with intention, guiding your customer seamlessly from discovery to nurture, to conversion, and beyond.
Testing & Optimisation
We don’t guess. We test creative, copy, and campaigns in real time, then we optimise based on performance data. This iterative process means your results don’t just happen once, they compound month after month.
Conversion
We turn high-intent traffic into sales with targeted campaigns, optimised websites, and funnels designed to convert browsers into loyal buyers.
retention
Growth doesn’t end at the first sale. We keep your customers coming back with loyalty-building email campaigns, search-informed content, and strategies that nurture long-term relationships.
